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Selling off-plan to international buyers: what they need to see
An overseas buyer may decide without visiting. The information and images they need to assess an off-plan home from a distance.
In Alicante province, foreign buyers accounted for 43% of home purchases in 2025, the highest share in Spain, and 46% in the second quarter of 2026.
Much of this new-build housing is sold off-plan, often to someone who cannot visit the site. For that buyer, marketing material is more than decoration: it is what they have to make a decision.
What buyers ask (even when they do not say it)
- What will I see from my terrace? The view from their own home, on their floor, rather than a general view of the development.
- What is the area like? Streets, neighbouring buildings and actual distances to the beach, golf courses or airport.
- What is it like inside? Layout, floor areas and finishes, and how it could look furnished.
- What is still available, and at what price? Without sending a separate email about every home.
- Is it in my language? English at a minimum, and increasingly Dutch or German too.
Which material answers each question
| Buyer’s question | Material that answers it |
|---|---|
| The view from their home | Rendered views from the actual position of each home, showing the real surroundings |
| The area | A model of the surroundings (site, terrain and neighbouring buildings), with points of interest and actual distances |
| The interior | A 360° tour and furnished 3D floor plans, ideally with two interior design styles |
| Availability and price | A home selector that can be updated without remaking the images |
| Language | The presentation and development viewer in the buyers’ languages |
The same living room in two interior design styles: buyers can see how it would look before choosing. Casa Olmo, a studio project.
Why it matters for property marketing
When buyers can choose a home, compare it with others and explore its views independently, they can arrive at the first call with a clearer idea of what they want. Enquiries become more specific, and the sales team can spend more time on the sale and less on sending individual PDFs.
It also helps the developer: the same model provides images for property portals, the launch video and the sales suite, while availability information is maintained in one place.
How we do it at Nuvu
We model the development from the plans and place it in its real surroundings: the site, terrain and neighbouring buildings. From that model we produce views from each home, tours and the interactive presentation, in the languages you need. Explore the Palm Suites demo or request a proposal.